There’s Black Friday, Small Business Saturday, and now Giving Tuesday to benefit local non-profits

SALISBURY — Eighty Lower Shore nonprofits are joining together to celebrate generosity on Giving Tuesday with a 24-hour online giving event. Held each year on the Tuesday following Thanksgiving, this year’s event falls on November 28th.


Participants range from the Crisfield Heritage Foundation to the Somerset County Historical Society to Main Street Princess Anne.


The local campaign, known as The Shore Gives More, is hosted by the Community Foundation of the Eastern Shore and assists nonprofits serving Somerset, Wicomico, and Worcester Counties with the fundraising effort. The online donation portal features an easy way for donors to quickly learn about the individual nonprofits and make as many or as few donations as they like in one easy online checkout.


“In 2016 we raised over $88,000 for area nonprofits, which was a 505% increase in donations over the previous year” says Community Foundation President Erica Joseph. “The day truly captures the generous spirit of our local community and is a wonderful opportunity to give back locally.”


Donors can rest easy knowing that the gifts they make will not only go to the charities of their choice, but will also make a local impact. The campaign carefully vets each participating organization to ensure current tax-exempt status and service to the Lower Shore area.


Nonprofits are given access to online fundraising platforms, marketing campaigns, and incentive prizes. The Community Foundation provides the services at no-cost to the nonprofits, and does not collect any fees for the event. New software purchased by the Community Foundation this year allows donors to schedule their gifts in advance of the event, and allows donors the option of offsetting each nonprofit’s credit card processing fees when making their donation.


“The campaign is truly a collaborative effort,” states Joseph. “Each nonprofit works hard to make their fundraising goals a reality, and months of preparations are put in before the big day. Our primary sponsors, Delmarva Power and 47 ABC, provide invaluable support which allows the event to be a success.”


To learn more about the Shore Gives More online Giving Tuesday campaign for local nonprofits visit

Facebook Comment